CTA BEHAVIORAL CAMPAIGN

encouraging better rider habits through bold, witty design

the issue?

Use design to make people more mindful of their actions while keeping the messaging clear, engaging, and visually striking.

the goal?

Use design to make people more mindful of their actions while keeping the messaging clear, engaging, and visually striking.

After observing life on CTA trains, I noticed several recurring issues

  • People leaving trash on and under the seats of the trains.

  • Food spilled/ left on seats.

  • Music playing out loud from people's phones.

  • People loudly talking on their phones

  • riders blasting music/playing loud videos without headphones

1

research

We felt that dirty cars and people playing loud music were two of the biggest frustrations of taking the CTA. We also felt that they were the easiest for the riders to resolve.

2

design

I wanted to keep the posters simple by using minimal colors and simple, recognizable illustrations that passengers could quickly understand.

I these posters to be placed inside of train cars to remind passengers of these social curtseys while riding public transit.

wait

for

the

ideas

to

hit

.................

wait for the ideas to hit .................

3

WRITE THAT DOWN

4

4

4

do.